Some would describe Ify Alyssa as a singer or an actress but I think she's more than just those two labels. Having met her in high school, this multi-talented persona has motivated me to always reach for my dreams and make new ones. She was a finalist in the first season of Idola Cilik way back in 2008, and is also a member of the girl group, Blink where she acted in several tv shows as part of the group. Having accomplished so much at the young age of 20, she now looks to pursue a solo career as we talked about music and more, last summer back in Jakarta. Tell us a bit about yourself and what you’re working on now Hi! I’m Ify, I’m 20 years old and currently a student majoring in Music at Universitas Pelita Harapan, Indonesia. Also I’m trying to start my solo career as a singer. Before working on your solo career, you were already on tv shows and performed in numerous stages across the country. How does it feel to have started a career at such a young age? I'm glad because it made me experience so much at this age. How the industry treated me has also changed over time, and I enjoy experiencing that process. It also made me notice how I have grown over the years and I was able to learn from those experiences. Of course I got a chance to meet and get to know a lot of people along the way as well. How do you balance your work, school and personal life? Well I guess since I've been doing this for quite a long time it comes naturally now. But one thing's for sure, I have to be strict with how I manage my time, keeping in mind that I have to balance between play, work, school and family. Seems like you're always constantly motivated to achieve more. What is it that drives you to reach your goals? Because of my passion. I've done a lot of things that weren't exactly aligned with my passion and now I've finally braced myself to stop all of those things and focus on what I really want. Honestly, the process has been tough because now I have to do everything on my own, but I guess since it really is what I want to do, it doesn't feel like a burden at all. Having started out in the entertainment industry at a very young age, have you ever felt underestimated because of it? Yes of course. Often times I've been regarded as just a "kid" but over time people start to gain respect towards me when I shared my experiences and when they witnessed the things I've achieved. How do you deal with failure? By reflecting on past mistakes and focusing on ways to fix it or learn from it. What kind of advice does Ify Alyssa have for the rest of us? Stick with the things you're passionate about because you'll never really know how it'll be in the future. Don't let your talents die out, just keep on going. For girls specifically, usually we get underestimated a lot but this only means that we get to prove them wrong! Don't forget to always support and empower one another and not tear each other down x. Ify has just recently released her first single, Gitar ft. Gerald Situmorang and you can check out the official lyric video below! Interviewed & written by: Bella Utami
August 2017
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